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The SL monogram on a card holder is smaller than you expect

Marcus Wright··5 min

The SL monogram on a card holder is smaller than you expect. Roughly the size of a thumbnail. Pressed into black grain leather, it catches light at an angle and vanishes when flat. This is the entry point for most people now—not a Le Smoking, not a Mondrian shift, but a folding rectangle of calfskin that costs what a decent Oxford shirt used to.

Saint Laurent has always worked this way. A few pieces everyone knows, and then a long tail of accessible objects that let you buy into the name without the theatre. The house understands aspiration better than most, because it invented half of it.

The founding logic

Yves Saint Laurent opened his own maison in 1961, aged twenty-five, after a brief and combustible tenure at Dior. He had been Monsieur Dior's anointed successor, then was conscripted, then was fired. The clothes he showed under his own name that first year—high-waisted trousers, pea coats, alligator belts—were not couture in the traditional sense. They were wearable in a way couture had refused to be.

The house made its name by refusing the divide between day and night, masculine and feminine, street and salon. Le Smoking—the women's tuxedo—arrived in 1966 and was banned from most serious restaurants. The Mondrian dresses came earlier, in 1965, blocks of primary colour lifted from the painter's grid. The safari jacket followed in 1968. All of these were, at the time, provocations. Now they are shorthand.

What mattered more than any single piece was the underlying principle: that a woman might want to dress like a man, or like herself, or like neither, and that all three could happen in the same wardrobe. Saint Laurent gave that wardrobe a structure. Sharp shoulders, narrow trousers, a good belt, something in black. It was, and remains, a system.

The decades between

Yves Saint Laurent retired in 2002. Tom Ford had already left by then, after a six-year run that turned the house into a commercial engine. Ford's Saint Laurent was explicit where the founder's had been suggestive—lower necklines, higher hemlines, advertising that made no apology. It sold extremely well. It also exhausted the archive.

Stefano Pilati followed, then Hedi Slimane, who dropped the 'Yves' and moved the atelier to Los Angeles. Slimane's tenure, from 2012 to 2016, was the most controversial and probably the most influential. He made the trousers narrower, the leather jackets shorter, the whole silhouette tighter and younger. He also made Saint Laurent into the uniform of a specific kind of man: thin, probably in a band, definitely wearing boots. The women's collection followed the same logic. It was divisive. It also printed money.

Anthony Vaccarello took over in 2016 and has been there since. His Saint Laurent is less polemical than Slimane's, less cerebral than Pilati's, less provocative than Ford's. It is, instead, consistent. The same silhouettes return each season with minor variations. Blazers with strong shoulders. Slip dresses in silk or leather. Jeans that sit low and break once. The Le 5 à 7 bag in three sizes. The Opyum pump with the gold heel. The house no longer tries to rewrite the rules. It simply plays the ones it wrote.

What you actually buy

If you are starting with Saint Laurent, you are probably starting with leather goods. A card holder runs about £200. The Cassandre wallet—the one with the interlocking YSL—sits closer to £350. The Sac de Jour, the house's everyday tote, starts around £1,800 and climbs depending on size and finish. The Le 5 à 7, a structured top-handle bag that photographs well, is priced similarly.

These are not cheap, but they are legible. The logo is visible without being loud. The leather is good—usually calfskin, sometimes grained, sometimes smooth. The hardware is solid brass with a plating that holds up. You can carry a Saint Laurent bag for five years and it will look like a Saint Laurent bag, which is the point.

Ready-to-wear is harder. A classic black blazer in wool grain de poudre runs about £2,200. A silk blouse starts at £650. Denim—slim, straight, or flared—lands between £400 and £600 depending on the wash. The tailoring is excellent, but it is also specific. The shoulders are built up, the waist is defined, the trousers are cut close through the hip. If you do not have the frame for it, the clothes will not forgive you.

The men's side operates on the same principle. A leather biker jacket, the Perfecto descendant that Slimane made canonical, costs upwards of £3,500. A wool teddy jacket with leather sleeves—varsity styling, louche fit—runs about £2,800. Jeans are £400. Chelsea boots in suede or leather start at £650. The clothes assume you are thin, or willing to tailor toward thin.

Shoes and boots are where the house does its most consistent work. The Wyatt boot—a Cuban-heeled Chelsea in suede or leather—has been in the line since Slimane's first season and has not changed. It costs about £750 and lasts, provided you resole it. The Opyum pump, with its geometric gold heel, is the women's equivalent. It is uncomfortable for the first three wears and then breaks in. It costs roughly £650.

What you are buying into

Saint Laurent trades on a very specific idea of French cool, which is to say: androgynous, nocturnal, vaguely louche, and utterly controlled. The clothes do not suggest ease. They suggest discipline. You do not slouch in a Saint Laurent blazer. You do not wear a Le 5 à 7 to the gym.

This is not a house for people who want comfort, or for people who want to disappear. It is a house for people who have thought about what they look like and have decided to look like this. The risk is that you end up wearing a costume. The reward is that the costume is very well cut.

The other thing to know is that Saint Laurent moves slowly. Trends happen elsewhere. Here, the same jacket returns every autumn in a slightly different wool. The same boot comes back in a new colour. The changes are incremental, which means you can buy a piece now and it will still read as current in three years. It also means the archive is deep. If you cannot afford the current season, you can often find last season's version at a discount, and no one will know the difference.

Where it sits now

Vaccarello has been at Saint Laurent longer than Ford, longer than Slimane, nearly as long as Pilati. His shows are consistent, his references clear. He returns to the same well: Yves's 1971 Libération collection, the 1980s power suiting, the 1990s slip dresses. He does not try to reinvent. He simply keeps the line clean.

The house is no longer controversial. It is no longer the subject of breathless editorials or angry open letters. It is, instead, stable. It makes clothes and bags that people buy, and it makes them well. The silhouette is narrow, the palette is mostly black, the attitude is controlled. You know what you are getting.

Whether that is enough depends on what you want from fashion. If you want provocation, look elsewhere. If you want a black leather jacket that fits like it was made for you, and that will still look correct in a decade, Saint Laurent remains very good at that.

The monogram on the card holder is still smaller than you expect. But it is there, and it stays.