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## The Fitting

Jean-Claude Beaumont··5 min

The Fitting

In the basement of Via Fogazzaro, sometime in late 1992, Miuccia Prada stood before a mirror with a model whose name has since been lost to the archive. The garment in question was a nylon backpack, though calling it that undersells the calculation. It was industrial, almost ugly — the colour of a bruise, the texture of a parachute. Mrs. Prada tilted her head. The model shifted her weight. No one spoke. Then the designer nodded, and the thing went into production. Within eighteen months, it had become the most copied bag in Europe.

This is how Prada works: not through muses in the traditional sense — no Bettina Graziani perched on a desk, no Carolyn Bessette in the front row — but through a series of collaborations with women who understand that fashion is an argument, not a seduction. Three in particular have shaped the house's visual and intellectual language over the past three decades. They are not models. They are interlocutors.

Carla Sozzani: The Arbiter

Carla Sozzani did not discover Miuccia Prada. The two women knew each other socially in Milan during the early eighties, when Prada was still a luggage concern and Sozzani was fashion editor at Vogue Italia. What Sozzani did, beginning around 1985, was insist that Prada's spare, almost perverse aesthetic — the brown nylon, the flat shoes, the refusal of ornament — was not a commercial miscalculation but a coherent position. She wore the clothes. She shot them. She opened Corso Como 10 in 1990, a concept store that became the first place outside of Prada's own boutiques where the work could be seen in context: next to Helmut Lang, next to Martin Margiela, next to books and furniture and art that shared the same intellectual scaffolding.

Sozzani's influence was editorial, not sartorial. She did not inspire a silhouette. She provided a framework. In her hands, Prada's minimalism became legible as a critique of eighties excess, a way of dressing that required a certain literacy. The nylon backpack, the boxy coat, the kitten heel — these were not anti-fashion gestures. They were fashion for people who had read their Barthes.

The relationship was symbiotic. Sozzani needed Prada to anchor her vision of intelligent, unsentimental luxury. Prada needed Sozzani to prove that such a vision could find an audience beyond the Milanese intelligentsia. By the mid-nineties, that audience was global. Sozzani's Corso Como became a pilgrimage site. Prada became a house.

Amber Valletta: The Body

If Sozzani provided the context, Amber Valletta provided the form. She first walked for Prada in 1995, the season of the brown-and-mustard collection that Women's Wear Daily called "aggressively dowdy." Valletta was twenty-one, already established, and possessed of a face that could register both hauteur and vulnerability within the same frame. Mrs. Prada cast her repeatedly over the next five years, not because she embodied the clothes — no one embodies Prada, the fit is too deliberate — but because she could animate the tension between elegance and awkwardness that the work required.

Consider the Spring 1996 show, often cited as the moment Prada moved from cult to canon. Valletta opened in a pale blue shirt and a knee-length skirt, both slightly too large, both slightly too plain. The styling was minimal: hair pulled back, no jewellery, shoes so discreet they barely registered. What made the look cohere was Valletta's walk — long strides, shoulders back, no attempt to soften the severity. She moved like someone who had somewhere to be. The clothes, in turn, looked like they belonged to someone who thought about things other than clothes.

This was the Prada paradox, and Valletta understood it instinctively. The garments were expensive, meticulously constructed, often beautiful in their facture. But they refused to announce themselves. They required the wearer to do the work. Valletta did the work. She appeared in campaign after campaign through the late nineties, often photographed in ways that emphasised structure over seduction: sharp angles, flat lighting, minimal retouching. The effect was modern without being cold, intellectual without being inaccessible.

By the early 2000s, Valletta had moved on — to acting, to activism, to other houses — but the template remained. Prada continued to cast models who could carry the weight of an idea: Daria Werbowy, Freja Beha Erichsen, Lineisy Montero. Women who looked like they read.

Elsa Schiaparelli: The Ghost

The third figure is not a collaborator but a precedent. Miuccia Prada has spoken often, in interviews spanning three decades, of her admiration for Elsa Schiaparelli — the Roman-born couturière who worked in Paris from the late twenties through the early fifties, and who brought a surrealist sensibility to dressmaking that was both playful and unnerving. Schiaparelli put lobsters on evening gowns. She designed hats shaped like shoes. She collaborated with Dalí and Cocteau, and she treated fashion as a form of visual argument rather than flattery.

Mrs. Prada has never copied Schiaparelli's motifs — no trompe-l'oeil, no shocking pink — but the influence runs deeper than surface. Both designers share a suspicion of prettiness, a preference for ideas over adornment, and a willingness to make clothes that provoke rather than please. The Spring 2014 Prada collection, with its appliquéd figures and cartoonish proportions, felt like a direct conversation with Schiaparelli's thirties work: not homage, but continuation.

The connection is conceptual. Schiaparelli understood that fashion could be intellectually serious without being humourless, that provocation and craft were not opposed. Prada operates within the same register. The ugly shoe, the clashing print, the coat that photographs better than it flatters — these are Schiaparellian gestures, filtered through a Milanese sensibility that prizes restraint over spectacle.

Schiaparelli's house closed in 1954. It was revived in 2013, with mixed results. Prada, meanwhile, continues. One suspects Mrs. Prada sees herself as custodian of a tradition that values the strange over the safe, the considered over the merely covetable. Schiaparelli is not a muse. She is a method.

The Next Chapter

Prada's Spring 2025 show took place in September, in a purpose-built structure on Via Lorenzini. The set was minimal: white walls, fluorescent lighting, folding chairs. The models walked in silence. The clothes — narrow trousers, boxy jackets, flat sandals — looked like they could have been made in 1996 or 2006 or last week. Which is, one suspects, the point.

Mrs. Prada is seventy-five. Raf Simons, her co-creative director since 2020, is fifty-six. The house continues to cast models who look like they think, to make clothes that resist easy consumption, to operate within a tradition that values the difficult over the decorative. Whether this constitutes a muse-driven practice is debatable. What is certain is that Prada has spent three decades in conversation with women — and one ghost — who understand that fashion is not about being looked at. It is about looking back.