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The fitting room on the fourth floor of Prada's Via Fogazzaro headquarters is smaller than one might expect

Jean-Claude Beaumont··5 min

The fitting room on the fourth floor of Prada's Via Fogazzaro headquarters is smaller than one might expect. Miuccia Prada stands with her arms crossed, watching a model turn in a coat — navy wool, the sleeves set slightly forward, the hem landing two centimetres below the knee. She says something in Italian. The coat comes off. A tailor marks the armscye with chalk. The coat goes back on. Prada nods once, then moves to the next look.

This is where the work happens. Not in the front row, not in the interviews that follow, but here, in a room with fluorescent lighting and a rack of samples that will be edited down by half before they reach the runway. Prada has spent nearly four decades in this room, or rooms like it, and the method has not changed appreciably. Make more than you need. Remove what does not hold.

The Unconventional Path

Miuccia Prada did not train as a designer. She studied political science at the University of Milan, earned a doctorate, spent five years involved with the Communist Party and the women's movement. Her intention, by her own account, was never fashion. The family business — a leather goods house founded by her grandfather Mario in 1913 — was something she inherited in 1978, reluctantly, after her mother could no longer manage it alone.

At the time, Prada made small leather goods and luggage, well-constructed but minor in the larger luxury landscape. Miuccia's first contribution was a line of backpacks in black nylon, a material then associated with military surplus and industrial use, not with handbags that would retail for several hundred dollars. The Vela backpack, introduced in 1984, became the house's first commercial success outside of its traditional client base. It also established a template: take a humble material, apply rigorous construction, refuse to justify the choice with decoration.

Her first ready-to-wear collection followed in 1989. The press was confused. The clothes were often described as ugly, or at least as wilfully resistant to the prevailing codes of desirability. Skirts hung below the knee. Colours were mousy. Fabrics looked, in certain lights, cheap. And yet the collection sold. It sold to women who worked, who read, who did not require their clothing to announce status in conventional terms. One suspects Prada understood this customer because she was, in many respects, that customer.

The Signature, Evolving

To describe Prada's signature is to describe a set of refusals. She does not do overtly sexy. She does not do safe. She resists the idea that fashion must flatter, that beauty must comfort, that a collection should resolve into a single, marketable idea. Her shows are often compared to essays — discursive, intellectual, prone to contradiction.

The work itself is harder to summarise. A Prada collection might pair a 1950s housewife silhouette with a fabric that looks like it came from a laboratory. It might take the proportions of menswear and apply them to a dress, or take the codes of sportswear and render them in silk faille. The through-line, if there is one, is a kind of perverse intelligence. Prada designs for a woman who is thinking, and who does not mind if her clothes make others think as well.

Certain motifs recur. The nylon, of course, which has appeared in nearly every collection since 1984, often in unexpected applications — evening gowns, tailoring, trim on leather goods. The colour palette tends toward browns, greens, ochres, and a particular shade of pink that reads as neither sweet nor aggressive. The silhouette is frequently described as frumpy, though that word does not account for the precision of the cut or the deliberateness of the proportion. A Prada skirt may sit low on the hips and wide at the hem, but the waistband is placed exactly where it needs to be, and the hem is finished with the same care one would give to a piece of couture.

The accessories have become, over time, as significant as the clothing. The Galleria bag, introduced in 2007, is now a house code. The flame-heel pumps, the hair clips, the bucket hats that appeared and reappeared across the 2010s — each one a small, specific argument about what women might want to carry or wear, as opposed to what the market assumes they should.

The Raf Simons Chapter

In 2020, Prada made a decision that surprised much of the industry: she invited Raf Simons to join her as co-creative director. Simons, formerly of Jil Sander, Dior, and Calvin Klein, brought his own vocabulary — cleaner lines, a different relationship to menswear, a fascination with youth culture and its codes. The partnership was presented as equal, and the collections that followed bore that out. One could see both voices in the work, sometimes in harmony, sometimes in tension.

The Spring 2021 co-debut, shown digitally during the pandemic, featured Prada's interest in surface and texture alongside Simons' architectural tailoring. A coat might have her sense of colour and his sense of structure. A dress might take his minimalism and complicate it with her trim. The result was not a compromise but a conversation, and it suggested that Prada, at seventy-one, was not interested in legacy management. She was interested in what happened when two articulate designers worked on the same canvas.

The collaboration has continued, collection after collection, and the question of influence — who is shaping whom — becomes less relevant with each show. What matters is that the work remains unsettled, that it does not repeat itself, that it continues to ask questions rather than provide answers.

What Holds

Prada has described fashion as a way of thinking about the world. Not a reflection of it, not an escape from it, but a method of engaging with it. Her collections often reference art, film, politics, architecture — not as decoration but as source material. A show might begin with a painting by Léger, or a building by Koolhaas, or a passage from a novel, and then move through those references until they become something else entirely.

This approach has made her one of the most influential designers of the past forty years, though influence is a complicated term. One does not copy Prada. One cannot. The work is too specific, too tied to her particular way of seeing. What one can do is take permission from it — permission to be awkward, to be intellectual, to refuse easy beauty.

The house itself has expanded considerably since 1978. Prada now operates hundreds of stores, produces multiple lines, collaborates with artists and architects, stages exhibitions. The business is co-run with her husband, Patrizio Bertelli, who handles operations while she handles design. The division of labour is clear, and by all accounts it works.

As for what comes next, Prada has not said. She continues to show twice a year, continues to work in that fitting room on Via Fogazzaro, continues to edit and refine and occasionally confound. The clothes do not look like anyone else's. They do not look, in certain seasons, like her own previous work. And that, one suspects, is exactly the point.