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The fitting room on Via Fogazzaro is smaller than you would expect

Jean-Claude Beaumont··4 min

The fitting room on Via Fogazzaro is smaller than you would expect. A single mirror. A rack of samples. Miuccia Prada stands to one side, arms folded, watching a model turn in a pleated skirt that stops four inches above the knee. The hem is unfinished. The waistband sits slightly askew. She says nothing for a long moment, then gestures at the hip seam. The pattern-maker nods and makes a chalk mark. The fitting ends. This is how Miu Miu happens — not in mood boards or marketing decks, but in adjustments so minor they would vanish under a photograph's glare.

Prada did not train as a designer. She studied political science at the University of Milan, earned a PhD, joined the Communist Party, performed mime in small theatres. Fashion was the family trade, not the ambition. When she entered Prada in 1978, the house made luggage and a handful of nylon bags. She learned by doing — cutting patterns, sourcing fabrics, arguing with manufacturers about seam allowances. There was no atelier apprenticeship, no stint at another maison. What she brought instead was a way of looking: sceptical, curious, uninterested in the language fashion had been using to describe itself.

Miu Miu arrived in 1993 as a secondary line, named after her childhood nickname. The framing was deliberate — younger, less precious, a place to try things that would feel incongruous under the Prada name. Early collections leaned into girlishness without the usual signifiers of aspiration. Short skirts, flat Mary Janes, cardigans that looked borrowed from a schoolgirl's wardrobe. The palette ran to powder blue, butter yellow, colours the industry had largely abandoned to children's wear. Critics were unsure what to make of it. The clothes felt unserious, or perhaps too serious in their refusal to perform grown-up elegance.

What became clear over the next decade was that Miu Miu functioned less as a diffusion line than as a laboratory. Prada used it to test proportions, silhouettes, ideas that required a lighter frame than Prada's intellectual rigor could bear. A dropped waist. A boxy jacket cropped above the navel. Fabrics that clashed — tweed against satin, denim against organza — in ways that should not have worked but did. The runway shows felt like arguments, each collection proposing a version of femininity that the previous season had just dismantled.

The breakthrough, if one can locate it in a single moment, came around 2006. Miu Miu began to attract a following that was not simply younger but differently positioned — women who understood that the clothes were not about looking polished but about looking like you had a point of view. The bags helped. The Matelassé, with its quilted leather and oversized bow, became quietly ubiquitous without ever being marketed as a signature. It was small, impractical, and cost more than it had any right to. People bought it anyway.

Prada's method, at both houses, resists the industry's appetite for narrative. She does not speak in manifestos. Interviews are rare and, when they occur, tend toward the elliptical. In a 2014 conversation with The New York Times, she described fashion as "a conversation with reality," which clarifies nothing and everything. What she means, one suspects, is that the work responds to what is happening — politically, culturally, in the room where she is standing — rather than to a predetermined aesthetic. Miu Miu collections have included babydoll dresses during economic collapse, austere coats during periods of excess, and, more recently, micro-mini skirts at a moment when the discourse around women's bodies has never been more fraught.

The skirts warrant attention. Introduced in the spring 2022 collection, they measured roughly sixteen inches from waistband to hem. Worn low on the hip, often with a plain white shirt and knee-high boots, they became the season's most argued-over garment. The fashion press called them subversive. Social media called them regressive. Prada said little. The skirts sold out. What they demonstrated, beyond Miu Miu's ability to set a conversation in motion, was the house's disinterest in making clothes that comfort. The hem length was confrontational, yes, but also oddly pragmatic — it forced the wearer to consider how she moved, where she sat, what she was willing to negotiate.

Miu Miu does not operate on the logic of signatures in the way other houses do. There is no monogram, no instantly recognizable hardware, no house code repeated across decades. The aesthetic shifts season to season, sometimes radically. What remains consistent is a kind of perversity — a willingness to make the pretty thing slightly wrong, to cut the elegant silhouette in a fabric that cheapens it, to pair the demure with the provocative in ways that refuse to resolve. A spring 2023 collection featured shrunken cardigans over nothing, worn with low-slung skirts in prince-of-wales check. It should have looked like a costume. It looked, instead, like a dare.

The question of succession hovers. Prada is in her mid-seventies. She has named no heir, trained no protégé in the traditional sense. Miu Miu, unlike houses built around a single founder's vision and then handed off, exists as an extension of her thinking — which means it may not be transferable. Raf Simons joined Prada as co-creative director in 2020, but his remit is the main line, not Miu Miu. The house remains hers, entirely.

What happens next is unclear. Miu Miu has grown into a significant business — revenues reportedly exceeded €1 billion in 2023 — but it has done so without the infrastructure of hype that drives other labels. No collaborations with streetwear brands. No capsule collections. No creative director with a social media following. The work speaks, or it does not. Prada seems uninterested in making it speak louder.

In the meantime, the fittings continue. The samples are cut, adjusted, re-cut. The hem moves up or down by a centimetre. The waistband shifts. A seam is redrawn. Miu Miu does not arrive fully formed. It is made, slowly, in a small room, by someone who learned the trade by refusing to do it the way it had been done before.