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The original founders of Loewe never designed a thing

Marcus Wright··5 min

The original founders of Loewe never designed a thing.

In 1846, a group of German leather craftsmen opened a cooperative workshop on Calle Lobo in Madrid. They made saddles, gun cases, and tobacco pouches. No one kept their names. What they left behind was a set of techniques for working Spanish leather — thick hides from Andalusia, tanned slowly, cut by hand — and a reputation for refusing shortcuts. By the time Enrique Loewe Roessberg, a German merchant, took over in 1872, the workshop had moved twice and the original artisans were gone. Roessberg gave the house his name, opened a shop on the Carrera de San Jerónimo, and began making trunks for the Spanish court.

This is not a story about a visionary. It is a story about a workshop that survived because it made things well, and because it kept making them when other houses closed or sold out or turned into licensing operations. Loewe is one of the oldest luxury houses still operating. It is also one of the least sentimental about its past.

The house that leather built

Roessberg's son-in-law, Heinrich Loewe Knappe, took over in the 1890s. He introduced new tanning methods from Germany and expanded into handbags. The house supplied leather goods to Alfonso XIII. It opened a factory in the suburbs. By 1905, Loewe had royal warrant and a clientele that included diplomats, bullfighters, and the occasional anarchist. The workshop aesthetic remained: clean seams, minimal hardware, leather that aged rather than wore out.

Jonathan Anderson, who has run Loewe since 2013, once said in an interview with The Guardian that when he arrived at the house, he found "a company that had forgotten it was a leather house." He meant it as an observation, not a criticism. By the 2000s, Loewe had become a handbag brand in the way that many European houses became handbag brands: logo-forward, trend-responsive, dependent on a single bestseller. The Amazona, introduced in the 1970s, had carried the house for decades. It was a good bag. It was not enough.

Anderson's project has been to return Loewe to the workshop without turning it into a museum. He hired Pablo Coppola, a leather specialist who had worked at Hermès, to revive the house's archive of techniques. He moved the design studio to a former tobacco factory in Madrid. He brought in weavers, ceramicists, and furniture makers to work alongside the leather artisans. The result is a house that makes bags the way it made saddles in 1846 — by hand, slowly, with an eye toward what the material can do rather than what the market demands.

What remains

Walk into the Loewe workshop in Getafe, twenty minutes south of Madrid, and you will see twenty craftsmen working at wooden tables. They are cutting leather with round knives, stitching seams by hand, burnishing edges with beeswax. The tools have not changed in a century. The leather comes from the same tanneries in Ubrique that supplied the house in the 1920s. What has changed is the product range. Loewe now makes coats, trousers, and knitwear alongside its bags. The leather remains central.

Anderson's signature move has been to treat leather as a textile. The Puzzle bag, introduced in 2014, is constructed from forty separate pieces of leather, cut and stitched so that the bag can fold flat or expand into a geometric shape. It is a technical exercise disguised as a handbag. The Flamenco bag, revived from the archive in 2016, uses drawstrings and soft leather to create a pouch that moves like fabric. These are not innovations in the sense of inventing something new. They are innovations in the sense of remembering what leather can do when you stop treating it like canvas.

The house's menswear has followed the same logic. Anderson's coats are cut loose and unstructured, with leather used for weight and drape rather than structure. His trousers are often made from suede or nappa, materials that move like wool but age like leather. The effect is not soft, exactly. It is supple. The clothes do not impose themselves. They settle.

The question of continuity

Loewe has been owned by LVMH since 1996. This is not an incidental fact. The house survived the twentieth century in part because it was absorbed into a conglomerate that could afford to let it lose money while Anderson rebuilt it. Between 2013 and 2018, Loewe's revenue grew by 60 percent, according to industry estimates. The Puzzle bag became a bestseller without becoming ubiquitous. The ready-to-wear found an audience among customers who wanted craft without costume.

But the question remains: what happens when Anderson leaves? He has been at Loewe for twelve years, longer than most creative directors last anywhere. He has rebuilt the house's identity, trained a generation of craftsmen, and established a design language that feels both contemporary and rooted in the archive. He has also made himself central to that identity. It is difficult to imagine Loewe without him in the same way it is difficult to imagine Hermès without its artisans. The difference is that Hermès is structured around a set of techniques that outlast any individual. Loewe, for now, is structured around Anderson.

The house is preparing for this. In 2022, Loewe opened a craft centre in Madrid, a training facility where young artisans learn the house's techniques under the supervision of master craftsmen. The goal, according to the house, is to ensure that the knowledge embedded in the workshop does not disappear when the current generation retires. It is also, implicitly, a way to ensure that Loewe remains a leather house no matter who designs the bags.

What the founders left

The original craftsmen on Calle Lobo were not trying to build a luxury brand. They were trying to make a living. They worked leather because it was available, because they knew how, and because there was a market for well-made goods. The house they founded has survived not because it was visionary but because it was practical. It made things people needed, and it made them well enough that people kept coming back.

Anderson has said, in various interviews, that his job is not to invent Loewe but to uncover it. He means the archive, the techniques, the attitude toward craft that predates fashion. What remains of the founders is not a design or a logo. It is a way of working: slowly, carefully, with respect for the material. That is not romantic. It is simply how things last.