The fitting room on the third floor of Via Fogazzaro is smaller than one expects
The fitting room on the third floor of Via Fogazzaro is smaller than one expects. Two tables, bolts of nylon stacked against the wall, a dress form wearing what looks like half a sleeve. Miuccia Prada stands near the window, turning a bag over in her hands. She does not speak. The woman beside her — Carla Benvenuti, head of the leather atelier for twenty-three years — adjusts a strap by two millimetres, then steps back. Prada nods. The bag goes back to the bench.
This is not the story one typically reads about Prada. The narrative prefers the designer, the vision, the collection that changed everything. And Miuccia Prada has indeed changed a great deal: she turned her family's luggage business into a house that redefined luxury in the 1990s, made nylon a status material, and continues to set the terms of what fashion can mean. But the bag Benvenuti just adjusted — a prototype for next season's Galleria, in saffiano leather the colour of burnt sugar — will not exist without her. Or without the dozen other artisans whose names do not appear in the show notes.
Les mains du saffiano
Prada's saffiano leather, that cross-hatched surface developed in 1913 by Mario Prada, is not applied by machine. It is pressed, by hand, in a workshop twenty kilometres outside Milan. The process involves heat, a brass plate, and what the atelier calls pression calibrée — calibrated pressure. Too much, and the grain flattens. Too little, and it will not hold. The artisan responsible for this step, for the past sixteen years, is Luca Moretti. He learned the craft from his father, who worked the same press from 1979 until his retirement in 2006.
Moretti does not grant interviews. When asked, through the maison's press office, whether he would speak about his work, the answer came back in two words: Non necessario. Not necessary. One suspects this is not modesty so much as a practical stance. The work speaks, or it does not. A poorly pressed piece of saffiano will crack within a season. His does not crack.
The leather arrives at the atelier as full hides, sorted by thickness and grain quality. Moretti's team — four artisans, all trained in-house — cuts each hide into panels. The Galleria bag requires eleven panels. The panels are pressed, then set aside for forty-eight hours to stabilise. Only after that do they move to the stitching atelier, where Benvenuti's team takes over.
L'atelier de couture
Benvenuti came to Prada in 2001, trained originally at Bottega Veneta. She brought with her a technique for reinforcing bag handles — a double-stitch method that runs beneath the visible seam, invisible from the outside but structural. It is now standard across Prada's top-handle bags. She will not explain exactly how it works. Trade knowledge, she said once in a rare profile for Vogue Italia in 2018, is not decorative.
Her atelier employs nineteen artisans. Most have been there for over a decade. The youngest, Giulia Fabbri, joined in 2019 at twenty-four, after three years at the Polimoda leather programme in Florence. Fabbri's role, for now, is edge-painting — the process of sealing and colouring the cut edges of leather so they do not fray. It is repetitive work. A single Galleria bag has roughly two metres of edge to paint, applied in three coats, sanded between each application. Fabbri completes six bags a day. She will do this, Benvenuti estimates, for another two years before moving to stitching.
The stitching itself is done by machine, but the machine is guided by hand. The artisan — in this case, Elena Riva, fourteen years at Prada — controls speed and tension with a foot pedal and a fingertip pressure that adjusts in real time as the leather moves beneath the needle. A corner seam on a structured bag requires a shift in tension midway through the turn. If the tension does not shift, the corner puckers. Riva has sewn an estimated forty thousand bags. She can feel a pucker forming two stitches before it happens.
Le prototype et la série
Not every bag that leaves the atelier reaches production. Prada's development process involves multiple prototypes, each tested for structure, wear, and what the technical team calls comportement — how the bag behaves when carried, opened, set down, overfilled. A prototype Galleria might go through five iterations before it is approved. The artisans know this. They also know that a rejected prototype is not a failure of craft. It is a failure of design, or material, or timing.
The prototype Benvenuti adjusted that morning in the Via Fogazzaro fitting room was the fourth iteration. The strap attachment, originally placed three centimetres from the bag's top edge, had been creating stress points in the leather after two weeks of wear testing. Moving it two millimetres lower distributed the weight more evenly. The bag went into production six weeks later. It will appear in stores next spring, priced at €2,850. Benvenuti's adjustment will be invisible.
This is the tension at the heart of Prada's atelier work: the labour is essential, but it must not announce itself. A well-made bag should feel inevitable, as though it could not have been constructed any other way. The hours, the iterations, the small corrections — these dissolve into the object. What remains is a Galleria bag, saffiano leather, gold-plated hardware, lined in Prada's signature sateen. One does not think about Moretti's press, or Riva's corner seam, or Fabbri's edge-paint. One thinks: Prada.
Ce qui reste
The maison does not publicise its artisans. There are no atelier tours for journalists, no behind-the-scenes documentaries, no social media profiles celebrating the hands that make the work. This is not secrecy, exactly. It is discretion. The craft is proprietary, yes, but it is also simply the method. Prada has always operated this way: the work is done well, or it is not done. The question of recognition is secondary.
And yet the artisans remain. Benvenuti will retire in four years. Her replacement, already identified, is currently training under her supervision. Moretti's son, nineteen, has just begun an apprenticeship at the pressing workshop. Fabbri will move to stitching, and someone else will take over edge-painting. The knowledge transfers, hand to hand, season to season. The bags continue.
One might argue that this system is romantic, or exploitative, or both. That the artisans should be named in the show notes, credited in the press materials, given a share of the brand's considerable cultural capital. Perhaps. But walk into the Via Fogazzaro atelier on a Tuesday morning and the argument feels abstract. What is concrete: the smell of leather, the sound of the stitching machines, the weight of a Galleria bag in your hands. The work is there, in the object. Whether we choose to see it is another matter entirely.