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The fitting room at Tom Ford's Milan atelier, spring 2004
The fitting room at Tom Ford's Milan atelier, spring 2004. A model stands on a raised platform in a white jersey gown that clings and releases in all the correct places. Ford circles once, pins a seam at the hip, steps back. "Lower," he say...
The fitting room at 5 Avenue Marceau, sometime in 1965
The fitting room at 5 Avenue Marceau, sometime in 1965. Yves Saint Laurent kneels beside a model, pins between his lips, adjusting the hem of a dress that will not photograph well but will move beautifully. He does not design for the camera...
## The Fitting
The Fitting In the basement of Via Fogazzaro, sometime in late 1992, Miuccia Prada stood before a mirror with a model whose name has since been lost to the archive. The garment in question was a nylon backpack, though calling it that unde...
Virgil Abloh was adjusting a zip on a denim jacket backstage at the Palais de Tokyo when Naomi Campbell walked in
Virgil Abloh was adjusting a zip on a denim jacket backstage at the Palais de Tokyo when Naomi Campbell walked in. The jacket was covered in quotation marks and belonged to no one yet. Campbell picked it up, turned it over, and asked if she...
Editorial first. Every piece, hand-chosen.
Bonjour Soir is an independent edit. We choose what to show you on merit, not on margin — though we do earn a commission on what you buy through us. It keeps the editorial running, and lets us pay our writers well.
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