An editorial of the world's quietest luxury.
Twenty-five maisons, read each morning. We curate the pieces worth your attention, and ship them through partner houses worldwide.
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Valentino
Roman maison, romance and red. Now led by Alessandro Michele (2024–).
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The journal
The sleeve on an Acne Studios coat hits just above the wrist bone
The sleeve on an Acne Studios coat hits just above the wrist bone. Not cropped, not fulllength — somewhere that reads as intentional only after you've worn it twice. By the third wear, you realise the proportion is doing most of the work. T...
The first piece anyone remembers is the coat
The first piece anyone remembers is the coat. Not from the runway but from the street, autumn 2011, photographed outside the Palais de Tokyo. Oversized, structured through the shoulder, falling in a single unbroken plane to midcalf. No lape...
Versace: a house, in brief
The safety pin dress sits in a vitrine at the V&A, mounted on an armature that cannot quite replicate the body it was made for. Black silk jersey, held together at the hip by gold pins the size of a thumb. One can see, even through museum g...
There is a photograph, dated 1967, of Jacqueline Kennedy in a white lace dress stepping off a yacht in Capri
There is a photograph, dated 1967, of Jacqueline Kennedy in a white lace dress stepping off a yacht in Capri. The dress is Valentino. It appears in every retrospective of the house, always with the same caption: the beginning of everything....
Editorial first. Every piece, hand-chosen.
Bonjour Soir is an independent edit. We choose what to show you on merit, not on margin — though we do earn a commission on what you buy through us. It keeps the editorial running, and lets us pay our writers well.
Read about us →- Valentino400
- Totême100
- Thom Browne100
- Lemaire100
- Comme des Garçons100
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- Jil Sander100
- Junya Watanabe100
- Maison Margiela100
- The Row100
- Rick Owens100
- Khaite100
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- Bulgari33