Histoire de marque
The pink label — not the one you see, the interior one — is still there
The pink label — not the one you see, the interior one — is still there. It is sewn into the inside seam of every Acne Studios garment, a small rectangle of fuchsia with the house name in black capitals. Most people never notice it. The lab...
The raw-denim jean that launched Acne Studios in 1996 had no rear pockets
The rawdenim jean that launched Acne Studios in 1996 had no rear pockets. This was not an oversight. Jonny Johansson, then a creative director at a Stockholm ad agency, had sewn a hundred pairs for friends — straightleg, unfinished hem, the...